New Technology and New Clients for Affiliate Marketing Specialist MGECOM

On the heels of introducing the custom Insight Reporting tool to manage affiliate relationships, Outsourced Affiliate Program management agency MGECOM acquired a record number of affiliate program management clients over women's coats the Summer of 2011, says Jeff Cress, MGECOM's VP of Biz Dev & Marketing.

Insight Reporting is a revolutionary tool built exclusively for MGECOM which turns reams of affiliate performance data from multiple networks into timely and actionable business intelligence. "The unique Insight Reporting tool gives MGECOM clients a huge advantage over their competitors," Cress says.

Some of the great brands to have recently outsourced their affiliate program management to the specialists at MGECOM include:

CenturyMMA.com - The world's leading manufacturer and retailer of the best fight gear and equipment from Tapout, UFC, Sprawl, and more

BrooksRunning.com - High performance running shoes and running gear - Run Happy!

MovingComfort.com - Best-in-class sports bras and innovative fitness apparel that support, flatter and inspire women to achieve their own unique personal bests.

BagInc.com - Top trends for fashionistas, at wholesale prices!

EnvyCIG.com - Shortest, Lightest, Most Affordable Electronic Cigarette Available

JustusClothing.com - A leader in comfortable, style-driven underwear, shirts, headgear and accessories for men and women.

EasyLifeSavings.com - Where saving money on your everyday expenses is made easy!

Subjekt.com - An LA based company delivering superior sounding headphones that are both fashionable and affordable!

SouthBeachSwimsuits.com - Everything from sizzling swimsuits, elegant cruisewear to hot and sexy spring break bikinis.

Backwoods.com - Since 1973, all the camping, hiking, travel, and survival gear you need for your next adventure!

SommeInstitute.com - Somme Institute - Patented MDT5 technology delivers clinically proven results. Reverse the effects of Sun Damage, Remove Wrinkles and Eliminate Even the Toughest Acne and Skin Imperfections - Look Younger and Feel Better with Somme!

Who is MGECOM?
Founded by affiliate industry innovator, Matt Enders, the award winning MGECOM, Inc. is based in Cary, North Carolina. MGECOM is the leading Agency for Outsourced Affiliate Marketing Management & Affiliate Marketing Program Services. MGECOM boasts over 75 years of affiliate industry success, and the best team of All-Star Affiliate Account Executives in the business. Specializing in Affiliate Program sales growth and delicate issues like State Affiliate Nexus Taxes.

2011 TopSEO top 10 Affiliate Marketing Agency
A BestWeb 2010 Affiliate Agency of the Year Nominee
Winner of the 2009 Small Business Commerce Association Best of Business Award

Trusted by great Internet Retailer Top 500, Internet Retailer Second 500, and Internet Retailer Hot 100 brands.

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Higher Authority Clothing - Christian Shirts Just in Time for Christmas

Higher Authority Clothing announces the launch of new Christian Shirts just in time for Christmas!

Want great new products to buy someone for Christmas and would like something different? Higher Authority Clothing has the perfect gifts! Stylish new Christian Shirts with a great message.

Having just been featured in an article interview on The Christian Post Higher Authority Clothing is quickly on the rise in the Christian Clothing industry.

With Christian Shirts like Do Kingdom Work - inspired by Pastor - Steve Matheson, of The Garden Fellowship in Bermuda Dunes CA. The Pastor spoke in the sermon about Doing Kingdom minded Work, "The scripture that first came to mind is Matthew 28:19 "Go therefore and make disciples of all the nations, baptizing them in the name of the Father and the Son and the Holy Spirit" Colossians 3:23 also came to mind, but CEO Morris felt that Matthew better touched on his reason for starting a Christian Clothing line.

What a great statement of ones commitment to "Do Kingdom Work."

"Sold Out" Christian?

This phrase "Sold Out" held such weight with the CEO that it became the name of the Corporation - Sold Out Enterprises - with it also came a great new Christian Shirt!

The Sold Out Shirt has a very unique - almost retro desing on the front, with the official Sold Out "S/O" Symbol on the back accompanied by a paraphrased version of Acts 20:24 "If I can just finish the race and complete the task the Lord Jesus gave me"... I Live to tell the world His message.

Sold Out to Jesus? This is a great shirt to proclaim it!

The Higher Authority Brand T-Shirt has a beachy almost Hollister-esque vibe to it, with curved font and a clever Established date of 0001 AD instead of the usual, literal, Established Date. Also with the official Higher Authority Scripture Matthew 28:18-20

Higher Authority also features a retro shirt with a sideways/vertical design that says Higher Authority - it's simple yet fashionable, a great look!

Morris stated in an interview " I am so excited to see the growth of Higher Authority Clothing and the lives that will be changed through the use of Christian shirts, but it doesn't stop there, this is not about the popularity of a fashion design company, this is about spreading the message of Jesus Christ - Christian Shirts are just a tool to do so, as well as giving Christians the opportunity to express their faith in a public forum."

Higher Authority Clothing could not be in this position if it were not for the Christian Men and Women who are unashamed of the Gospel of Jesus Christ and are commited to spreading that message to the masses. "It starts with Christian Shirts - but fashion jackets online it ends with the people, the people are the movement and we are so thankful for all the support and dedication to spreading this message!"

Grace & Peace

Jason Morris

CEO - Higher Authority Clothing
A Sold Out Enterprises Inc. Company

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Catalogs.com Niche Marketing Strategies Increase ROI for e-Retailers

Niche marketing – advertising and selling a product line to a specific segment of the general retail market – can be the quickest way to find success selling on the internet. Instead of building a website to compete with large general retailers, like Amazon, Home Depot or Sports Authority, niche marketers keep the focus of their business narrow and specialized in order to attract a targeted audience.

"Among e-retailers, niche marketers have experienced the most marked growth in both number and profitability during our fifteen years in business," says Leslie Linevsky, co-founder of Catalogs.com. "We've seen that the strategies used to market a specialty website or catalog – such as choosing the optimal advertising venues, refining and perfecting SEO techniques, careful website organization and dominating a market segment with a well-targeted product selection – can increase ROI significantly."

E-commerce companies with web sales of less than $13 million comprise a substantial portion of the Internet Retailer Second 500 Guide. The hundreds of entrepreneurial upstarts and well-established niche marketing sites that make up the Second 500 had combined web sales of $2.47 billion. This is a 17% increase from the prior year.

"These companies are growing because they are headed by marketers who understand that one of the smartest ways to succeed in online retail is to leverage the power of niche marketing," says Linevsky. "They have identified a very specific slice of the general market for their distinct product line and are creating advertising copy and web content with a focused message and carefully selected keywords. These companies understand that driving targeted traffic – qualified shoppers - to their products is the key to profitability."

Linevsky cites Pet Doors USA, an online retailer specializing in dog and cat entry doors, as a highly successful example of niche marketing. Pet Doors USA, listed at Catalogs.com since 1998, succeeds because of its specialized focus and pristinely organized and optimized website, along with its highly knowledgeable sales staff.

"Pet Doors USA offers targeted content to specific customers, which is one of the reasons that niche brands are so successful at Catalogs.com," says Linevsky. "Our marketing team understands that an online listing that is well optimized for specific product keywords is integral in generating website traffic for niche marketers and generating highly qualified opt-in email leads or catalog requests. The process of funneling searches to a specialized retailer's product line has to be seamless and accomplished in a minimum of clicks."

Many other niche marketers enjoy a significant return on their marketing investment at Catalogs.com because their niche is narrowly focused, rather than competing with other more general listings in a category. For example, Ashro, a retailer specializing in Afro-centric and ethnic clothing for style-conscious women, markets to a well-defined market segment. Delphi Glass targets artists working with stained glass, mosaic and flame working art products – rather than general crafts such as painting, scrapbooking or woodworking. Just for Redheads – as its name suggests - carries hair care and cosmetics for women with the coloring and complexion that accompanies red hair.

"These are great examples of successful niche marketers," says Linevsky. "In the competitive world of e-commerce, we see over and over again that it's important to have a very clear and targeted view of your product and your consumer."

"Niche marketers have the advantage of being able to focus their message, advertising and SEO on a very specific target market. But large and established online retailers can think like niche marketers as well. Many of the big e-retailers are creating niche websites and catalogs that present just a portion of their product line, or that target seasonal shoppers with an abbreviated and time-sensitive selection of merchandise."

Linevsky notes a number of examples of niche marketing by large online retailers. At Catalogs.com, the wide ranging product line from Oriental Trading Company is separated into distinct listings for its scrapbooking, beads, wedding and Halloween collections. The Dollar Days website promotes a seasonal Back to School listing separate from its Christmas listing in order to specifically target a seasonal shopper. Orvis – the men's and women's clothing retailer – offers separate listings for clothing, fly fishing gear and pet supplies. Music Factory Direct has even split its merchandise offerings between two distinct featured listings to appeal to specific segments in the online musical instrument sector: Percussion & Guitar and Brass & Woodwinds.

"Specialization is a green light in the e-commerce arena, and there is plenty of growth opportunity for niche marketers online," Linevsky says. "At Catalogs.com, we are seeing strength in niche markets that is attracting the attention of the power players in e-commerce, too. Converting leads to sales depends upon funneling shoppers to the specific products they are interested in. If the objective is to increase ROI, both small and large companies need to seize the opportunity to market directly to the niche consumer."

About Catalogs.com

Since 1996, shoppers have universally recognized Catalogs.com as women's coats a trusted premier shopping service, attracting more than 1,000,000 unique visitors each month. The comprehensive Catalogs.com website, newly launched Catalogs.com for iPad and Catalogs.com online catalogs feature over 740 major and specialty retailers and provide shopping access via web, iPad and mobile phone platforms.

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Purple Is The Color Of Royalty, ItsHot.com Launches Women's Designer Sunglasses

ItsHot.com has extended its line of women's designer sunglasses by introducing 'Theory Sunglasses' to its mesmerizing and unique collection. This pair of Theory sunglasses is an elegant design that is perfect for eye protection against harmful sun rays.

"We offer designer sunglasses to our customers that are stylish as well as classy. We have sunglasses of every brand in our store. With us you never have to wait for a sale! Your satisfaction is paramount to the staff at ItsHot.com. We want your designer sunglasses purchase to be effortless. Relax and shop for fine designer sunglasses securely from the convenience of your home...and remember, ItsHot.com offers year-round FREE shipping and 30 Day Return Policy", says ItsHot.com's spokesperson.

The newly launched Theory Designer Sunglasses has a plastic frame which provides 100% UVA & UVB protection to eyes. The dimensions run as 6.25 inches from temple to temple. The pack includes a special cleaning cloth and case too.

Every year, there are people who look for the newest and most fashion-forward sunglasses available to add an element of style to their p women's jackets ersonality. In response to such requests, ItsHot.com has assessed hundreds of new sunglasses being introduced in 2012 from a wide array of suppliers to assemble a list of the hottest new promotional products for this spring season.

"We have added some of the world class brands to our collection of designer sunglasses that are most likely to be hits with businesses, employees and consumers as well as creative twists on products already widely popular", adds the spokesperson to his comments further.

ItsHot.com specializes in proffering its customers with world class designer sunglasses to its valued customers. It has an impeccable collection of designer sunglasses of the top brands from all corners of the world. They have established the highest degree of customer satisfaction by offering the highest quality, great selection, prices and best customer service in the industry.

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E. Allen Boutique Launches Stylish New Web Design to Showcase their Fashion Forward Women's Clothing and Accessories

E. Allen Boutique is taking their style to the internet by highlighting their expertise in the fashion industry with the launch of a new website. Just in time for spring, new seasonal fashions are available for purchase directly off their new website. With the help of Nashville web development company, Horton Group, E. Allen brings their contemporary fashion designs to the web with new user functionality. E. Allen Boutique owner and fashion connoisseur, Elizabeth Allen, took her former blog to new heights with this web development project.

"Our new online platform is the best resource to finding the most current fashion trends." says owner Elizabeth Allen. Swanky outfits and accessories are categorized by New Arrivals, Departments, and Season. Fashion aficionados can select from a wide range of items, from dresses to shoes and knits while reading pertinent information about the fashion.

With warm earthy tones and sophisticated artistic textures the website itself looks as if it was pulled directly from the E. Allen design workshop. Menus and images have stonewashed, fabric frames that encourage the viewer to engage with the content. The homepage features a menu held up by a thin strip of denim torn straight from the E. Allen Denim Bar, which also includes a wide selection of styles for men. Below the menu, a clickable slideshow highlights the recent collections.    

Upscale fashion played a key role in the website design. "Now that customers can purchase styles directly off of the site it was important that the page and the storefront provide the same professionally designed feel," stated Allen. "High resolution images of the store and product with plenty of women's coats description make it a genuine and enjoyable online shopping experience."

Developed on the Drupal content management system, E. Allen now has full access to manage the content on any page or online publication, text or images. Horton developer Dan Shyles said, "Drupal's open source platform provides the functionality to provide a perfect blend for business owners who want to showcase a unique and stylish product in a creative way."

Keeping in touch with an already present throng of online followers was a priority for the boutique. Visitors can sign up for the E. Allen newsletter, check recent Facebook posts, and follow the company on Twitter all directly from the homepage.    

Located in Murfreesboro, TN, E. Allen has built a reputation for providing modern style to the fashionable residents of Middle Tennessee. Choices are not just limited to what you see on their racks or their uniquely organized Denim Bar, E. Allen also offers personal styling services based on lifestyle and personality. Owner Elizabeth Allen provided her styling savvy during photo shoots at last year's Nashville Fashion Week and looks forward to participating again next year.

E. Allen provides innovative and trendy styles for the high fashion shopper with a wide variety of accessories and personal styling tips. Some of the top designers featured on the E. Allen website include: Ella Moss, Lacoste, J. Brand, and 7 For All Mankind.    

For more information on E. Allen products and services visit them at E. Allen Boutique or call 615.896.2110.

Director Mark E. Ridley Unveils “Unhood Your Mind” PSA to Honor the Memory of Trayvon Martin

"Mark had the vision to make a powerful statement through this PSA," said producer Jerry Boyd of Jerry Boyd Films. "I'm proud to know that we'll be able to deliver some awareness to America in the aftermath of a terrible situation." Director Mark E. Ridley just unveiled the "Unhood Your Mind" PSA in response to the senseless killing of 17-year-old Trayvon Martin.

"I've been consumed with the Trayvon Martin shooting since it happened," said Ridley. "The whole thing was very sad and so unnecessary." He's the proud father of two sons; one is almost as old as Martin was. "It's absurd to me that a young person of any race can be targeted and killed because of the clothing they choose to wear. It should be apparent to everyone that this type of profiling has gone terribly wrong."

At about three a.m. one morning a month ago the director was driving near the Los Angeles suburb of Encino, California and had an epiphany. "I drive to relax. I was on the freeway when the when the concept came to me," Ridley said. "I immediately pulled off the freeway and into the parking lot of a closed fast food restaurant." He jumped out of his car and began to work out the dance moves he saw in his mind. "A police cruiser slowed down to take a look and then sped away. I suppose they're used to seeing creative types in this part of town," Ridley said. He grabbed a pen from his pocket and a brown paper bag from his car. While standing under a street light, Ridley began to make notes and sketches about location, cast and most importantly – the dance moves he saw in his mind. "When I have an idea it jumps from my head no matter where I am. I've learned to take advantage of this blessing."

"On the set, Mark's a juggernaut. It makes me tired just watching him," said Boyd. "He always brings a wonderfully creative concept, rallies a great cast of professional actors and has the ability to consistently craft a convincing piece of work." The two men have worked together on several projects including a TV show pilot, a feature film teaser, short films and commercials. "He (Ridley) and I see things pretty much the same way," said d women's jackets irector of photography Brennan Wright. Wright operates the camera and has also worked with Ridley on several shoots. "When Mark told me about the concept for the PSA and the purpose behind it, I was pretty excited," Wright said.

Ridley brilliantly used a cast of men and women of different ages and ethnicities. "My cast reflects 21st century America – and in real life; anyone of them could be wearing a hoodie," Ridley said. What I want the world to get from "Unhood Your Mind" is that we need to be more cautious, but let's also be careful while being cautious. I want to prevent another senseless Trayvon Martin-type shooting. Our young people are this country's most vital natural resource."

In addition to the 23 professional actors, Ridley thanks his producer Jerry Boyd, 1st assistant director Rhonda Dunwood, director of photography Brennan Wright, choreographer Eric Whipple and soundman-editor Darrin Forsythe. The PSA can be seen by clicking this link: http://www.youtube.com/watch?v=WrfX5sTc-_k

My Hot Electronics to Begin Carrying Clothing and Jewelry

My Hot Electronics (myhotelectronics.com) announced on Monday that the company will look to broaden their brand and appeal by selling clothing apparel and jewelry in their store.

The company will begin carrying items such as luggage, dresses, suits, intimate apparel, children's clothing. Along with apparel, there are also accessories that are available such as wallets, be women's coats lts, hats, purses and more.

The company will also carry various forms of jewelry including promise rings, engagement & wedding rings, earrings, and more from various companies and brands.

For more information, visit http://www.myhotelectronics.com.

About My Hot Electronics -

My Hot Electronics is a leading online e-commerce provider of electronics which range from tablets, PCs and cameras to video games, DVDs, Blu-Ray Discs, appliances, lawn and garden products and more.

The store also carries the top brands in electronics and apparel including, Nike, Adidas, Apple, Sony, Samsung, Microsoft, EA Sports, and many more. The company recently began its initial expansion into clothing and jewelry and will continue to expand over the next several months.